University of Michigan Ross School of Business

Creating a Vision of Greatness

Have you ever tried to get driving directions from Google Maps without knowing your destination? And no matter how you got directions, if you didn’t have a clear destination in mind, do you think you’d likely to get there? Wherever there is?

Ari Weinzweig, Co-founder and CEO of Zingerman’s Community of Businesses, thinks that operating a business and creating strategic plans for it without a Vision is a lot like going out driving without a destination.

Hear why the team at Zingerman’s think Visioning is critical to the success of any business or organization and how it has been critical to its success and achievements  for the last 31 years.  Leave inspired to create yours!

Speaker: Ari Weinzweig

Video

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