University of Michigan Ross School of Business

Weaving Your Mission into Your Company’s DNA and Culture

Joey Bergstein is the CEO of Seventh Generation, recently acquired by Unilever. Seventh Generation’s mission is to inspire a consumer revolution that nurtures the health of the next seven generations. The company is a leader in positive business practices through the use of renewable plant-based products, industry-leading transparency with respect to ingredient disclosures, and recyclable packaging. Joey will share how mission-driven businesses weave mission into every aspect of their business and culture including tying employee bonuses to sustainability goals.

Speaker: Joey Bergstein

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Conference Schedule

See the detailed 2019 conference schedule here.