University of Michigan Ross School of Business

Joey Bergstein

CEO, Seventh Generation

Joey Bergstein joined Seventh Generation in 2011 and, together with the Seventh Generation team, has been transforming its business, more than doubling revenue during this time, while fulfilling the company’s mission to incite a consumer revolution that nurtures the health of the next seven generations. Following the sale to Unilever, Joey was appointed CEO. Growth is accelerating, as is the company’s ability to impact millions of people around the world.

A graduate of University of Western Ontario’s Richard Ivey School of Business, Bergstein began his career at Procter & Gamble where he held marketing leadership roles over the course of ten years across North America and in Europe. Since then, his career turned to beverages where Joey served as VP Global Business Development and then VP Marketing at Molson and finally at Diageo where as Senior Vice President of Global Rum, Joey led a global team that doubled the rum business to over $1 billion, transforming Captain Morgan into the fastest growing premium spirit brand in the world.

https://www.seventhgeneration.com/

Session: Weaving Your Mission into Your Company’s DNA and Culture

 

 

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