Innovation and growth through positive business come from understanding and developing new opportunities for mutual value creation. The base of the pyramid (BoP) – where four billion people, two-thirds of humanity live – is one of the greatest untapped markets for business. What business leaders need are actionable strategies, frameworks, and tools for developing sustainable, scalable enterprises in BoP markets. Professor Ted London will draw from his recent book, The Base of the Pyramid Promise, to lay out a set of frameworks and tools, helping companies create innovative models that can achieve both positive financial and social returns.
Speaker: Ted London
