Aradhna Krishna

Dwight F. Benton Professor of Marketing | University of Michigan 

Krishna Aradhna head shotDr. Aradhna Krishna received her Ph.D. from New York University in 1989, her M.B.A. from the Indian Institute of Management, Ahmedabad in 1984 and her B.A. in Economics from Delhi University in 1979. Besides the Ross school, she has also spent time at Columbia University, New York University, Hong Kong University of Science and Technology and the National University of Singapore.

She is considered the pioneer of the field of sensory marketing. In addition to sensory marketing, she works on designing winning cause marketing and corporate social responsibility programs, and on constructing engaging pricing and promotion policies. She has more than fifty published articles, which have appeared in the most prestigious outlets including the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Harvard Business Review among others. Her work has been cited in various media such as New York Times, Chicago Tribune, Huffington Post, LA Times, NPR, Economic Times India, Globe and Mail, Telegraph UK. She is a lead Area Editor for the Journal of Consumer Psychology, an area editor for Management Science and serves on the editorial boards of Journal of Marketing Research, Journal of Consumer Research, and Marketing Science.

She has been on the Board of Directors of Northern Technology International Corporation, a consistent Forbes best 200 small company (2002-2005), and is currently on an advisory council for British American Tobacco and the advisory board of Dr. Maths. Her consulting and research relationships include Best Buy, C.S. Mott Children’s Hospital at the University of Michigan, GfK, Kimberly Clark, Procter & Gamble, Red Scout, Ohrenstein & Brown, Reeves & Brightwell LLC, The Futures Company, among others. She has also served as an expert witness for Dell and Hallmark Entertainment Inc.

Session: The 3 Cs of Positive Cause Marketing: Company, Cause and Customer

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