Why do some creators produce hit after hit while others fade after a single success? This workshop unpacks the science behind sustained creative achievement, drawing on compelling examples from pop music, art, and consumer products. Participants will discover how early creative choices shape future opportunities, how to strike the right balance between novelty and usefulness, and how to harness “primal marks” to fuel breakthrough ideas. By the end, attendees will walk away with actionable strategies to build a dynamic creative portfolio that drives both originality and lasting impact.
Speaker: Justin Berg
