University of Michigan Ross School of Business

Beyond Lazy Thinking: A Discipline for Positive Business Strategy

How do you manage trade-offs between having impact and making profits? Fred Keller founded Cascade Engineering 40 years ago to test his belief that making money and making a positive difference in the world are not mutually exclusive. Here is a snapshot into how decisions get made in the world’s second largest B-Corporation.

Speaker: Fred Keller

Video

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