University of Michigan Ross School of Business

Venkat Ramaswamy

Hallman Fellow of Electronic Business; Professor of Marketing | University of Michigan

ramaswamyVenkat Ramaswamy is the Hallman Fellow of Electronic Business and Professor of Marketing at Michigan Ross. He is a globally recognized thought leader, idea practitioner, author, and eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, IT, operations, and the human side of the organization. Venkat is also a sought-after speaker and a mentor to global firms seeking to become a co-creational enterprise and co-create developmental outcomes. He has helped several organizations across the United States, Europe, Asia, and Latin America conceive and execute new business ideas through cocreation and build management capabilities for cocreation inside their organizations and in the value ecosystem. Venkat’s new book is The Co-Creation Paradigm (Stanford Business Books, 2014; co-authored with K. Ozcan).

Session: Leading Positive Business through Co-Creation of Developmental Impact

Register Now


Click here to register for the 2017 Positive Business Conference.

Conference Schedule


See an overview of the conference schedule here.