Professor of Marketing and Computer and Information Systems | University of Michigan
Venkat Ramaswamy is the Hallman Fellow of Electronic Business and Professor of Marketing at Michigan Ross. He is a globally recognized thought leader, idea practitioner, author, and eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, IT, operations, and the human side of the organization. Venkat is also a sought-after speaker and a mentor to global firms seeking to become a co-creational enterprise and co-create developmental outcomes. He has helped several organizations across the United States, Europe, Asia, and Latin America conceive and execute new business ideas through co‐creation and build management capabilities for co‐creation inside their organizations and in the value ecosystem. Venkat’s new book is The Co-Creation Paradigm (Stanford Business Books, 2014; co-authored with K. Ozcan).