How do the mission, culture, and values of a founding team and the company factor into the perceived value of a company? How do you assess, establish, and sustain a culture that contributes to your company’s values and brand? This panel, featuring investors in early, mid-stage, and large organizations, discusses what they look for in investment opportunities, and how culture, people, and profits interact. Gregg Latterman works with new entrepreneurs, Blair Miller invests in growing companies, and Ellen Havdala has spent her career in equity investing. Jeff Sinclair, a former partner at McKinsey and Co. will moderate the conversation.