University of Michigan Ross School of Business

The Next Phase of Business Sustainability: Management as a Calling

The notion of a calling is needed in business more than ever. Business is the most powerful institution on earth and if it is not solving our great challenges that society faces, they will not be solved. In this session, Hoffman will draw from his recently published book to talk about the ways in which students and managers are thinking of their career as a calling, and focus that work on environmental sustainability. He will talk about the ways in which business sustainability has been framed for the past 20 years and how it will be framed for the next 20. The lessons he will draw are applicable to a host of issues that go far beyond this one topic.

Speaker: Andy Hoffman

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Conference Schedule


See the detailed 2019 conference schedule here.