University of Michigan Ross School of Business

Sarah Endline

Past Speaker

Founder & CEO, sweetriot

Sarah bio smallcroppedSarah is the Founder and CEO of sweetriot in New York City and a self proclaimed ‘hippie capitalist.’

Sarah grew up in a small town in Michigan close to her grandparents’ farm.  Since then, she has also traveled, lived, or worked in more than 50 countries.

Today, Sarah is creating sweetriot, an activist candy company, which is creating a sweet movement to fix the world. sweetriot has started by sourcing dark chocolate directly in Latin America, using recyclable, reusable packaging which features emerging artists, and only using all-natural, healthy ingredients.

sweetriot’s award-winning products are sold in over 2,000 stores including Whole Foods and can be enjoyed at 30,000 feet on board Virgin America. It was also the very first food product ever sold at the Museum of Modern Art (MoMA) Design Store in New York City.

sweetriot was named in the Top 3 of Fortune’s Small Business Competition, a finalist on Fast Company’s ‘Fast 50’ list and a Finalist in Entrepreneur Magazine’s ‘Emerging Entrepreneur’ competition.  Sarah’s entrepreneurial work has been covered by The Wall Street Journal, The New York Times, The Today Show, Forbes, Fortune, Newsweek, and Business Week.

Before sweetriot, Sarah launched products, created brands, and shared her energy at places like Yahoo!, Microsoft, the World Bank, AIESEC, and The National Foundation for Teaching Entrepreneurship (NFTE). Sarah has been a contributor to many non-profits and boards including Harvard University, The University of Michigan, EO (The Entrepreneur’s Organization), Net Impact, NFTE, and AIESEC.

Sarah has an MBA from Harvard Business School and a Bachelor with Distinction from The University of Michigan.

Session: International Peace through Chocolate!

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