Beyond Lazy Thinking: A Discipline for Positive Business Strategy

How do you manage trade-offs between having impact and making profits? Fred Keller founded Cascade Engineering 40 years ago to test his belief that making money and making a positive difference in the world are not mutually exclusive. Here is a snapshot into how decisions get made in the world’s second largest B-Corporation.

Speaker: Fred Keller

Video

Interested in 2025?


Click here to sign up to receive our 2025 Positive Business Conference communications.

CONFERENCE SCHEDULE


See Schedules: In-Person & Online