University of Michigan Ross School of Business

Leadership and Culture: Enhancing the Triple Bottom Line

Cascade Engineering’s founder Fred Keller started his company in 1973 and has held the title of CEO for 41 years. Fred believes that business can have a profound and positive impact socially, environmentally, and financially. This triple bottom line culture grounded in servant leadership has allowed CE to be accredited as a certified B Corps. President Mark Miller was promoted to CEO in 2014. Listen to Fred and Mark share their story about why their company’s culture needs to continue thriving, growing, and redefining itself, not only because it’s the right thing to do, it’s the smart thing to do.

Speakers: Fred Keller + Mark Miller

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Conference Schedule


See the detailed 2019 conference schedule here.