University of Michigan Ross School of Business

Improve Consumer Welfare and Business Performance through Choice Architecture

Consumers’ decisions are powerfully shaped by the context in which they are made. Recent behavioral decision research has revealed how designing the “choice architecture” around a decision can lead to decisions that are more satisfying to consumers (and ultimately businesses). In this workshop, we will view the world from the perspective of choice architects, and learn how to encourage better decision making.

Speaker: Scott Rick

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Conference Schedule


See an overview of the conference schedule here.