The base of the pyramid (BoP)—encompassing four billion people living in low-resource environments—is perhaps the most alluring market segment for business leaders seeking growth and impact in the 21st century. Enterprise success in this market context requires maximizing the unique opportunities for mutual value creation. In this interactive and practical session, Professor Ted London will present actionable strategies, frameworks, and processes that participants seeking both financial success and positive social returns can use in BoP and other impoverished market contexts, as well as how to apply these tools for co-creating in other organizations.
Speaker: Ted London
