University of Michigan Ross School of Business

Christina York

Past Speaker

Founder and CEO, SpellBound

Christina York

Christina is founder and CEO of SpellBound, an Ann Arbor startup that uses augmented reality to get children to cooperate with medical treatment. Her vision is to use the magic and wonder that AR creates to overcome the negative aspects of treatment. Christina comes from an information science background and spent 15 years designing and implementing technology solutions for healthcare and higher ed.  She loves Star Wars AND Star Trek and she enjoys making solar system models with her two daughters.



Session: Culture at Startups: What is It and When Does It Start?

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