Business Strategies for the Base of the Pyramid

A growing number of companies are interested in better understanding the immense opportunities at the base of the pyramid (BoP) – where four billion people, two-thirds of humanity live; but what are the skills, capabilities, and business models necessary for entering these markets? Ross Professor Ted London will lay out a set of frameworks and tools, helping companies create innovative models that can achieve both positive financial and social returns.

Speaker: Ted London

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