University of Michigan Ross School of Business

The Three Transformations: A Science-based System for Sustainable Behavior Change

Why aren’t strong intentions potent enough to drive behavior change that lasts? Sustaining behaviors has been an elusive ingredient for ongoing well-being and achieving other desired outcomes – like good health. In this hands-on workshop, you will learn the hidden reasons behind this undesirable phenomenon and the three transformative strategies that can cultivate sustainable behavior change for you and others.

Speaker: Michelle Segar

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Click here to register for the 2019 Positive Business Conference.

Conference Schedule


See the detailed 2019 conference schedule here.