University of Michigan Ross School of Business

The Purpose-Driven Organization

How can leaders build an organization that is driven by purpose as much as performance? Professor Bob Quinn and United Healthcare CEO Steve Nelson outline the research and practice of building high-performing organizations where people can thrive.

Speakers: Steve Nelson + Robert E. Quinn

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Click here to register for the 2019 Positive Business Conference.

Conference Schedule


See the detailed 2019 conference schedule here.