When an organization embraces purpose, research shows that employees realize a greater sense of meaning and empowerment. The challenge experienced by many, however, is that leaders cannot simply define and create purpose within their organization. Partnering with employees to co-create their purpose and build an emotional connection to the work they are doing is a critical element of this cultural transformation. Bruce Pfau will share his story about leveraging this strategy to lead KPMG’s transformation from a high-performing consulting firm to that and much more; a business with a purpose. Professor Robert E. Quinn will also share key insights from his research that highlight the value of a purposeful organization and the strategies to help create it in partnership with employees.