University of Michigan Ross School of Business

Questions Every Entrepreneur or Intrapreneur Should Ask

Too often, innovative people and teams — prospective entrepreneurs as well as corporate and non-profit intrapreneurs — come up with ideas, only to become discouraged and fail to follow through. As innovators, how can we get more traction with our ideas, and see them through to fruition? As with so many things in life, half the battle is knowing what questions to ask. In this session, serial entrepreneur and entrepreneurial studies professor Jim Price will discuss a framework known as the Launch Lens that leads innovators through a structured process to clearly define and communicate their idea and figure out how to proceed.

Speaker: Jim Price

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Conference Schedule


See the detailed 2018 conference schedule here.