University of Michigan Ross School of Business

Leveraging Insights from Consumer Neuroscience to Promote Prosocial Behavior

This workshop will provide insights about the neurobiological processes underlying economic choice to engage in prosocial behavior such as donating to charities or contributing to crowdfunding appeals online. In particular, it will focus on neural evidence for the role of positive feelings in motivating individuals’ choices to engage in charitable behavior. Based on the insights that are covered, workshop participants will have the opportunity to brainstorm ideas for promoting prosocial behavior in organizations or consumer settings.

Speaker: Carolyn Yoon

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Conference Schedule


See the detailed 2019 conference schedule here.