University of Michigan Ross School of Business

Achieving Extraordinary Positive Business Results with Mental Models

How has Amazon inspired a sense of purpose in its employees to achieve extraordinary results and what has helped them maintain that in the midst of great internal growth and external change? Melissa Eamer, a 17 year Amazon veteran, will share her perspective on the positive business impact of the company’s mental model of Amazonians as Pioneers. She will discuss why this pioneering spirit has leveraged passion with team members at all levels and how it is reinforced in everything from the company’s leadership principles to their hiring practices. Melissa will bring to life how this pioneering mindset has ultimately helped to create one of the largest, most innovative companies in the world.

Speaker: Melissa Kirmayer Eamer

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Conference Schedule


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