University of Michigan Ross School of Business

Four Steps to Transforming Customer Relationships

Procter & Gamble’s Chief Customer Officer Bob Fregolle is turning the company’s process for selling to retailers on its head. Bob will outline how business results are getting driven across P&G’s $83 billion sales organization –  by beginning with deep mutual understanding and radical transparency in relationships.

Speaker: Bob Fregolle

Video

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See the detailed 2019 conference schedule here.